Why Kegs are leading the way in the UK

Kegs in the UK

Beer has always been central to British pub culture, but how it’s served is evolving, and the keg is taking centre stage. In the UK, more than 80% of all beer sold in pubs is served from kegs, casks, or tanks British Beer & Pub Association (BBPA). Compare that with markets like the US, where packaged bottles and cans dominate, and it’s clear Britain has long had a taste for draught.

This preference isn’t only about tradition. Kegs are proving to be smarter for businesses, better for customers, and more sustainable for the planet.

One Keg vs 88 Bottles

A single keg holds roughly 88 pints, the same as dozens of bottles. That means less glass, less packaging, and less waste.

• For breweries, this cuts costs in production.

• For venues, it reduces storage space and disposal needs.

• For customers, it’s the reassurance that their pint has a smaller environmental footprint.

Fresher, Better Quality

Quality matters. Beer kept in kegs is usually fresher, with carbonation and flavour preserved for longer. That consistency is one reason why draught lager accounts for more than 55% of beer sales in the UK (Statista). Pubs and bars that pour from the tap aren’t just meeting expectations, they’re setting the standard for what a pint should taste like.

Profit That Pours

There’s also a financial case. Serving keg beer can increase margins by up to 20% compared to bottled beer (industry analysis), thanks to lower packaging costs, fewer breakages, and quicker service at the bar. For busy venues, that makes a significant difference.

Sustainability Meets Expectation

What’s changing is that sustainability now goes hand in hand with customer experience. Younger generations, especially "Millennials and Gen Z" are looking for businesses that reflect their values. Choosing kegs over bottles is no longer just about logistics; it’s about reputation.

Pubs that commit to refillable systems and recyclable packaging show that they understand what today’s customer wants: quality, responsibility, and authenticity in one glass.

Beer on tap is more than a tradition. It’s a model that reduces waste, boosts profits, and builds stronger customer loyalty. And with the UK already ahead of the curve, it’s a story worth celebrating pint by pint.