top of page

Becoming a Sustainable Hotel on 4 Steps to Earn the Travel Sustainable Badge and Appeal

As a hotel manager, it's essential to stay ahead of industry trends and ensure your hotel operates sustainably. Not only does this reduce your environmental impact, but it also appeals to eco-conscious travelers, who are increasingly looking for sustainable options when booking their accommodations, including special occasions like Valentine's Day. One way to showcase your hotel's commitment to sustainability is by earning the Travel Sustainable badge on Here are four steps you can take to become a sustainable hotel on and earn the badge:

  1. Energy Efficiency: Audit your energy usage and implement measures to improve efficiency. This may include upgrading energy-efficient appliances such as Air Source Heat Pump and lighting, installing low-flow showerheads, and implementing a program to conserve energy.

  2. Waste Management: Develop a comprehensive waste management plan to reduce the amount of waste your hotel generates. This may include recycling programs, composting, and implementing a system to dispose of hazardous materials properly. There are diverse companies in the UK, such as Divert, Biffa, and Waste Managed.

  3. Recycling: Encourage guests to recycle by providing clearly labeled paper, glass, and plastic bins in guest rooms and common areas. You can also recycle other materials, such as cooking oil, batteries, and electronics.

  4. Sustainable Products: Use eco-friendly cleaning products like eco-friendly amenities and consider using sustainable materials in the construction and renovation of your hotel. For example, you can use reclaimed wood, bamboo, and cork.

To appeal to eco-conscious travelers on Valentine's Day, you can offer sustainable experiences such as a romantic dinner made with locally sourced and organic ingredients or a couples' spa package that uses all-natural and cruelty-free products. You can also promote sustainable activities and excursions in the area, like hiking or biking trails or visiting local farmers' markets.

By implementing these steps, your hotel can demonstrate its commitment to sustainability and appeal to eco-conscious travelers on Once you have implemented these practices, you can apply for the Travel Sustainable badge on This will help your hotel stand out to travelers looking for sustainable options and can ultimately increase bookings. Remember that sustainability is an ongoing process, so review your practices regularly and identify new ways to improve.


Naturally Curious?


bottom of page